STRATEGIC MARKETING SUPPORT FOR SCALING WOMEN-OWNED BUSINESSES.
You've built something real. But your content isn't keeping up with where your business is going.
That's where we come in.
content creation
strategy roadmap
DFY marketing support
Our Marketing Services
Strategic
Supportive
grounded
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BRAND GROWTH: Increased engagement, more qualified leads, and real conversions, usually within 90 days. Plus, you get your time back to focus on what matters: serving your clients.
MONTHLY INSIGHTS: Every month, we dive into the data, we review your analytics, track engagement patterns, and identify what content resonates most with your audience. Then we refine the strategy, adjust the approach, and keep you growing without the guesswork.
the results
We start with a deep dive into your brand, your audience, and your goals. This isn't cookie-cutter, it's built for you. From there, I develop a custom content strategy with clear KPIs mapped to your launches, programs, and business objectives. Then comes the best part: you hand over your insights, and we handle the creation, editing, scheduling, and execution.
the details
$1800 usd/month
Starting Investment
SOCIAL + CONTENT
✓ Monthly check-in + strategy call
✓ Full competitor and market analysis
✓ Full target audience analysis
✓ Up to 12 posts/month (reels, carousels, statics)
✓ Content Creation + Short-form reel and video editing
✓ Up to 2 platforms
✓ All captions and copywriting
✓ Monthly content calendar tied to your offers
✓ Content direction + shot list
STRATEGY + REPORTING
✓ Monthly strategy call
✓ Monthly analytics report with actionable takeaways
EMAIL + AUTOMATION
✓ Up to 2 emails/month
✓ ManyChat setup and optimization for lead gen
ADD-ONS AVAILABLE: ✦ Additional emails ✦ Blog content ✦ Paid ads ✦ In-store collateral/graphic design
✦ Website management
6 month minimum commitment
Done-For-You Social Media Management AND MARKETING SUPPORT
A la carte services available upon request. Apply above.
$500 usd
Starting Investment
✓ One 90-minute strategy intensive call
✓ Personalized lead generation strategy
✓ Clarity on your ideal clients and how to reach them
✓ Messaging and content ideas to help build trust and connection
✓ Recommended tools/systems to make marketing easier
✓ Written summary & action plan
✓ 30 consecutive days of ongoing Voxer support following the strategy call
personalized marketing roadmap
STRATEGY INTENSIVE
+ MARKETING ROADMAP
Additional 60 days of Voxer/Slack implementation support available upon request
$800 usd
Starting Investment
✓ 3 months worth of content for your social media
✓ Fully edited short-form videos ready to post
✓ Storytelling aspects and in-depth editing
✓ Hooks and caption suggestions
✓ Tailored to your brand voice and messaging
✓ Optimized for engagement and conversions
we'll turn raw footage into scroll stopping content that's built to convert.
Local to Northwest indiana? We can come to you.
Content creation packages
I'm Liz Cruz, founder of Cruz Social Co. and fractional CMO to female founders scaling kid-centric and family brands.
After more than a decade in marketing, from advertising agencies to healthcare, I spent the last three years building Cruz Social Co. into the strategic partner I could never find: one that owns outcomes instead of handing you deliverables.
For our clients, that has looked like a retail store's revenue up 74% year over year, including the single highest revenue day in her 20-year history, and summer camp bookings that that nearly 7x'd.
What makes us different is that I'm not guessing at your buyer. I'm the mom deciding where her family spends money on classes, camps, toys, and experiences, so I know exactly what makes her buy.
You built your business to give you freedom, not a second full-time job running your marketing. My team and I take it off your plate and grow it like it's ours.
MEET YOUR CHIEF MARKETING OFFICER: LIZ CRUZ
HIRE HER!
"I've been working with Liz Cruz for over a year now and couldn't be more pleased! She is attentive and responsive and great withInstagram and Facebook strategy, and particularly with video editing. Looking forward to continue working together across different areas."
“I've thoroughly enjoyed working with Liz. She has been a fantastic sounding board with taking my business to the next level. She has such dynamic and creative ideas for marketing.”
"Liz works to stay on top of the latest trends in social media marketing and incorporate them into her clients’ strategy. She is flexible and works hard to accommodate her clients’ needs."
"This is the woman that makes me look good. Highly recommend her services if you're looking to hire!"
"I started working with Liz just under three months ago. Since then she has helped me completely rebrand and revitalize my business. She helped me set brand guidelines, update my logo, open a website and has taught me a plethora of social media/algorithm tips. My social media presence across all platforms is now copasetic and beautifully branded. I cannot sing the praises enough of Liz and her know how!"
We start with a real conversation about your brand, your audience, and what you're building. This isn't surface level. We dig into who you are, who you serve, and what sets you apart. I want to understand your ideal client's pain points, what they're searching for, and what makes them finally trust someone enough to invest. We look at your current presence, identify what's missing, and uncover the opportunities you can't see yet. This foundation matters because it ensures every piece of content speaks directly to the people you're meant to reach.
Discovery & Strategy
From there, I build a content strategy tailored to your business. This includes full competitor and market analysis, target audience research, hashtag and keyword strategy, and a content calendar mapped to your launches and priorities. Every post has a purpose: building trust, driving engagement, or converting followers into clients. You'll know exactly what we're posting, why it matters, and how it connects to your goals. No guessing, no generic templates. Just strategy that works.
Custom Content Planning
Here's where the magic happens. You share your insights, record your expertise, hand it over. We take care of the rest. Video editing, caption writing, graphic creation, scheduling, posting. We manage every detail so your content stays consistent, on brand, and optimized for results. You get to focus on your clients while we make sure your marketing shows up strong.
Creation & Management
Every month, we review what's actually working. We track engagement, growth, reach, conversions. Then we refine the strategy based on real data. We adjust content types, timing, messaging, and approach to keep you moving forward. You get clear reports showing progress and recommendations for what's next. This is continuous growth, not a one and done deal.
Analysis & Optimization
We work with female founders who are ready to invest in strategy that converts, content that connects, and a partnership that actually delivers.
We help get you on the fast track to growth.
Dynamic & built to convert
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